AMS Law Group

ListedPersonal InjuryDallas, TX● Accepting new clients

★★★★★ 4.9 · 552 Google reviews1 office0 attorneysEnglish

ContingencyFee model

FreeInitial consultation

24/7intake line

1Practice areas

About AMS Law Group

AMS Law Group works from Richardson with a second Dallas office, and publishes a contingency fee, a free case review and a 24 hour line.

Its site is one of two in this market that passes Core Web Vitals outright, at 100 on PageSpeed. It names no attorney on the pages we could reach, so G5 does not pass, and it publishes no case results we could read.

What this firm has earned Every one from a measured value, with the evidence behind it

552 client reviews

Counted across 1 verified Google Business Profile listings, not collected by us and not solicited through us.

4.9 average over 552 reviews

A high rating is easy at low volume and hard to hold at this one. Pillar C scores it against the market rather than against five stars.

LFL Certification Score Scored under Methodology v2.0 · rows tagged Registry, Observed or Ahrefs are measured; rows tagged Illustrative are sample values pending full verification

47out of 100

LFL Certification Score · Methodology v2.0Scored across 78 of the 100 points this firm's state lets anyone measure. Anything unscored counts neither for nor against the firm.

Listed

1 eligibility gate(s) still to be checked. Certification needs more of the scale measured than we have managed here, pillar A in particular. Strongest pillar: C; most headroom in pillar A (0/25).

Certified needs more measured

70 needed · A+B+C floor met (66% of the A, B and C points assessed)

Most headroom: A2 Experience: not yet measured (10 pts) · A6 Roster verifiability: not yet measured (9 pts) · D2 Search authority: +7 available

G1 LicensureNot published by TXTexas does not publish an attorney register we can query, so licensure is not verified here. The state's own attorney search is the place to check it.

G2 DisciplineNot published by TXTexas does not publish a disciplinary register we can query.

G3 Entity & officeAMS LAW GROUP, PLLC is registered with the Texas Comptroller of Public Accounts, under number 0804051298, since 2021-04-29, listed as an active franchise taxpayer with the right to transact business in Texas (Secretary of State status code R), and 1 physical location verified on Google Business Profile.

G5 WebsiteNot checkedSite has served over HTTPS, a working phone number published, no attorney is named on the site we could read. The gate also asks for no misleading claims, which is an editorial read we have not recorded.

G6 Footprint552 public client reviews across 1 Google listing, above the 10 minimum, and the firm's domain has been registered since 2018-06-29, so it has been operating for more than a year

AProfessional Standing

0/25

A2 ExperiencePendingNot yet assessed0 / 10

A6 Roster verifiabilityPendingNo attorney is named on the site we could read0 / 9

A5 AccountabilityObservedno bar or trial lawyers' association named on the pages we read · no professional liability cover disclosed, which is not scored here: plaintiff firms in this market do not publish it, and an absence shared by every firm separates none of them0 / 3

BPublished Outcomes

6/15

B1 Results publishedFirm-submitted6 results published on the firm's own site, counted from stated amounts3 / 6

B2 SpecificityFirm-submitted3 case types named; no court or county named, so no result can be looked up3 / 5

B3 Results disclosureFirm-submittedNo prior-results disclaimer on the results page, which the New York advertising rules effectively require0 / 4

CClient Experience

19/20

C1 Authentic volumeObserved552 Google reviews · Google Business Profile via Places API. 1 listing, counts summed and rating weighted by count5 / 5

C2 Rating qualityObservedGoogle rating 4.9 over 552 reviews → Bayesian 4.89 (prior 4.82 weighted as 100 reviews, from 217 scored firms) · single platform, Google only5 / 6

C3 Review recencyGoogle5 of 5 sampled reviews are from the last 12 months (newest 2026-08-31) · a sample of five per business listing, not every review5 / 5

C5 Complaint shareGoogle0 of 5 sampled reviews rate 1 or 2 stars · a sample, so this is the shape of the complaints rather than a count of them4 / 4

DDigital Presence & Authority

6/25

D1 Website trust & experienceObservedCWV pass · no bar numbers on bios · no fee statement · privacy policy · no disclaimer · fresh content3.5 / 7

D2 Search authorityAhrefs · 2026-09-16DR 22 → 32th pct of 19-firm cohort (median 37) 1/3 · 522 referring domains, 5th pct 0/2 · 12 organic keywords / 442 visits·mo, 10th pct 0/2 · brand demand 0/1 (pending)1 / 8

D3 Local presenceGoogle1 operational Google Business Profile listing with reviews · profile completeness, NAP consistency across citations and local-pack rank not yet measured (4 of 5 pts still available)1 / 5

D4 Content, E-E-A-T & schemaAhrefs · 2026-09-16content 0/2 · JSON-LD detected 1/1 · earned media 0/11 / 5

EAccess & Responsiveness

6/15

E1 Free consult & fee transparencyObservedFree consultation · Contingency · the fee percentage itself is not published3 / 6

E3 Languages & accessibilityObservedEnglish0 / 4

E4 AvailabilityObserved24/7 intake line2.5 / 5

Next automated re-check: Oct 1, 2026 · Cohort: Dallas x Personal Injury (20 firms measured)How the score works →

Digital presence snapshot

Pillar D signals, re-measured monthly. Paid advertising is not scored.

Domain authority

22· 32th percentile

522 ref. domains · cohort median 37 · Ahrefs rank 7.5M

Observed · Ahrefs, 2026-09-16

Trust pages

2 / 2

Observed

Core Web Vitals

Passmobile

Performance 100

Observed · PSI, 2026-09-15

Practice areas 1 areas · primary focus highlighted

Personal Injury

Case results Only results verified against court records or documentation show amounts

What the firm publishes itself

AMS Law Group lists 6 case results on its own website, across 3 case types. The page carries no disclaimer about past results. We have read the page and counted what is on it. We have not confirmed the amounts, so none are repeated here.

motor vehicletruckwrongful death

See the firm's own results page ↗

Results are specific to their facts and do not guarantee similar outcomes. Firms submit results through their claimed profile; only results we can substantiate are published with amounts.

Client reviews

4.9

★★★★★

Based on 552 Google reviews · Google Business Profile via Places API. 1 listing, counts summed and rating weighted by count · Quotes below are testimonials published by the firm

Offices 1 location · main office: Richardson

Richardson811 S Central Expy Ste 600, Richardson, TX 75080, USA