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What we measured, and what it means.
Rankings are built from the Certification Score, and the analysis behind it is published here. Every figure in these pieces is computed from the same data the profiles use, so a correction propagates everywhere at once.
New Study: A Law Firm Can Be Highly Rated and Name No Lawyer at All
Every guide to hiring a lawyer says to look the attorney up in the state register. We tried it on every firm in this directory. Two things have to be true before that check runs, and one of them is usually missing.
New Study: The Free Consultation Matters Less Than the Unprinted Fee
Nearly every New York firm in the directory offers a free consultation, so it differentiates nothing. What none of them publishes is the percentage, or how case expenses are handled, which is where a five-figure difference hides.
New Study: Office Count Matters More Than Star Rating for Injury Firms
We summed every Google review across every business listing these New York firms operate. The ratings span well under a star; the review counts differ by orders of magnitude, mostly because of office count. Why a star rating ranks almost nothing.
New Study: Almost Every New York Injury Firm Fails Google's Speed Test
We measured every New York firm in the directory against Google's thresholds. Almost none passes. What that means for pillar D of the score, and why it is the cheapest thing on a firm's list to fix.
New Study: The Court a Firm Names Matters More Than Its Number
We read the case results page of every firm in the directory and counted what is on it: how many results, which case types, whether any court is named, whether a disclaimer is there. We publish none of the amounts, and this is why.
New Study: Two Firms Can Share a Score and Not Share the Evidence
Our score is earned points over measured points, not over a hundred, so the same number can rest on very different evidence. Which comparisons the data supports, which we refuse to publish, and why the largest gap in the score turns out to be ours rather than any state's.
Waiting on evidence
A ranked post publishes only once its cohort holds enough certified firms, so the order reflects verified evidence rather than whichever firms we measured first.
- Best Personal Injury Law Firms in NYCPublishes at 8 certified firms in New York, NY