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Hooton & Chen LLP
ListedPersonal InjuryPortland, OR● Accepting new clients
Not statedFee model
FreeInitial consultation
1Practice areas
About Hooton & Chen
Hooton & Chen is a two-name Portland practice on Huber Street that publishes in English, Spanish and Chinese, and describes itself as a small firm giving individual attention.
A free consultation, published. Its Google listing averages a flat five stars across 173 reviews. It states no fee model, publishes only a blog of the trust pages pillar D looks for, and names no attorney on the pages we could reach.
What this firm has earned Every one from a measured value, with the evidence behind it
5 average over 173 reviews
A high rating is easy at low volume and hard to hold at this one. Pillar C scores it against the market rather than against five stars.
Service in Spanish
Published by the firm on its own pages, which is how this was measured rather than assumed from a name.
LFL Certification Score Scored under Methodology v2.0 · rows tagged Registry, Observed or Ahrefs are measured; rows tagged Illustrative are sample values pending full verification
31out of 100
LFL Certification Score · Methodology v2.0Scored across 78 of the 100 points this firm's state lets anyone measure. Anything unscored counts neither for nor against the firm.
Listed
1 eligibility gate(s) still to be checked. Certification needs more of the scale measured than we have managed here, pillar A in particular. Strongest pillar: C; most headroom in pillar A (0/25).
Certified needs more measured
70 needed · A+B+C floor not yet met (50% of the A, B and C points assessed)
Most headroom: A2 Experience: not yet measured (10 pts) · A6 Roster verifiability: not yet measured (9 pts) · D2 Search authority: +8 available
G1 LicensureNot published by OROregon does not publish an attorney register we can query, so licensure is not verified here. The state's own attorney search is the place to check it.
G2 DisciplineNot published by OROregon does not publish a disciplinary register we can query.
G3 Entity & officeNot published by OR1 physical location verified on Google Business Profile. We read the Active Businesses register (data.oregon.gov tckn-sxa6), published as open data by the Oregon Secretary of State and could not identify this firm in it: no entity whose name contains the firm's name. A miss there is not evidence that the firm is unregistered, so this gate is unresolved rather than failed.
G5 WebsiteNot checkedSite has served over HTTPS, a working phone number published, no attorney is named on the site we could read. The gate also asks for no misleading claims, which is an editorial read we have not recorded.
G6 Footprint173 public client reviews across 1 Google listing, above the 10 minimum, and the firm's domain has been registered since 2018-11-21, so it has been operating for more than a year
AProfessional Standing0/25
A2 ExperiencePendingNot yet assessed0 / 10
A6 Roster verifiabilityPendingNo attorney is named on the site we could read0 / 9
A5 AccountabilityObservedno bar or trial lawyers' association named on the pages we read · no professional liability cover disclosed, which is not scored here: plaintiff firms in this market do not publish it, and an absence shared by every firm separates none of them0 / 3
BPublished Outcomes0/15
B1 Results publishedFirm-submittedThe firm publishes no case results we could read0 / 6
B2 SpecificityFirm-submitted0 case types named; no court or county named, so no result can be looked up0 / 5
B3 Results disclosureFirm-submittedNo prior-results disclaimer on the results page, which the New York advertising rules effectively require0 / 4
CClient Experience19/20
C1 Authentic volumeObserved173 Google reviews · Google Business Profile via Places API. 1 listing, counts summed and rating weighted by count4 / 5
C2 Rating qualityObservedGoogle rating 5.0 over 173 reviews → Bayesian 4.94 (prior 4.82 weighted as 100 reviews, from 217 scored firms) · single platform, Google only6 / 6
C3 Review recencyGoogle5 of 5 sampled reviews are from the last 12 months (newest 2026-07-31) · a sample of five per business listing, not every review5 / 5
C5 Complaint shareGoogle0 of 5 sampled reviews rate 1 or 2 stars · a sample, so this is the shape of the complaints rather than a count of them4 / 4
DDigital Presence & Authority3/25
D1 Website trust & experienceObservedCWV fail · no bar numbers on bios · no fee statement · no privacy policy · no disclaimer · fresh content1 / 7
D2 Search authorityAhrefs · 2026-09-16DR 0.9 → 5th pct of 19-firm cohort (median 24) 0/3 · 424 referring domains, 11th pct 0/2 · 7 organic keywords / 15 visits·mo, 5th pct 0/2 · brand demand 0/1 (pending)0 / 8
D3 Local presenceGoogle1 operational Google Business Profile listing with reviews · profile completeness, NAP consistency across citations and local-pack rank not yet measured (4 of 5 pts still available)1 / 5
D4 Content, E-E-A-T & schemaAhrefs · 2026-09-16content 0/2 · JSON-LD detected 1/1 · earned media 0/11 / 5
EAccess & Responsiveness2/15
E1 Free consult & fee transparencyObservedFree consultation · fee model not published · the fee percentage itself is not published1 / 6
E3 Languages & accessibilityObservedEnglish, Spanish1.5 / 4
E4 AvailabilityObservedno availability published0 / 5
Next automated re-check: Oct 1, 2026 · Cohort: Portland x Personal Injury (20 firms measured)How the score works →
Digital presence snapshot
Pillar D signals, re-measured monthly. Paid advertising is not scored.
Domain authority
0.9· 5th percentile
424 ref. domains · cohort median 24 · Ahrefs rank 58.5M
Observed · Ahrefs, 2026-09-16Trust pages
1 / 1
blog
ObservedCore Web Vitals
Failmobile
Performance 49
Observed · PSI, 2026-09-15Practice areas 1 areas · primary focus highlighted
Client reviews
5.0
★★★★★
Based on 173 Google reviews · Google Business Profile via Places API. 1 listing, counts summed and rating weighted by count · Quotes below are testimonials published by the firm
Offices 1 location · main office: Portland
Portland4225 SW Huber St #440, Portland, OR 97219, USA