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Looney Injury Law, PLLC
LFL Verified 2026Personal InjuryBuffalo, NY● Accepting new clients
Contingency
We handle personal injury cases on a contingency fee, which means you do not pay us a fee unless we recover money for you.
FreeInitial consultation
4Practice areas
About Looney Injury Law
Looney Injury Law works from Main Street in Williamsville and names a single attorney.
58 reviews at 4.9. Contingency fees and a free consultation, published.
What this firm has earned Every one from a measured value, with the evidence behind it
LFL Verified 2026
Every eligibility gate this firm's state allows us to check has been checked and held: licensure, discipline, entity, website and footprint. Certification additionally requires a score of 70.
No public discipline
None of the 1 named attorneys carries a disciplinary status on the public register: no disbarment, suspension or disciplinary resignation. Those statuses persist, so the check reaches back years, but it would not show a censure or a suspension since lifted.
Fee terms published
We handle personal injury cases on a contingency fee, which means you do not pay us a fee unless we recover money for you.
26 years average at the bar
Mean 26.0 years since admission across 1 of 1 named attorneys (longest 26, shortest 26) · NYS Attorney Registration database
LFL Certification Score Scored under Methodology v2.0 · rows tagged Registry, Observed or Ahrefs are measured; rows tagged Illustrative are sample values pending full verification
54out of 100
LFL Certification Score · Methodology v2.0Scored across 87 of the 87 points this firm's state lets anyone measure, out of 100 in the methodology: 13 of them need a register that New York does not publish for us to read. Anything unscored counts neither for nor against the firm.
Verified
All 5 eligibility gates passed. Strongest pillar: A; most headroom in pillar B (0/15).
LFL Verified 202611 points to Certified
65 needed · A+B+C floor met (67% of the A, B and C points assessed)
Most headroom: D2 Search authority: +8 available · B1 Results published: +6 available · B2 Specificity: +5 available
G1 Licensure1 of 1 named attorneys are currently registered and none carries an adverse status
G2 DisciplineNone of the 1 named attorneys carries a disciplinary status on the public register: no disbarment, suspension or disciplinary resignation. Those statuses persist, so the check reaches back years, but it would not show a censure or a suspension since lifted.
G3 Entity & officeLOONEY INJURY LAW, PLLC is an active domestic professional service limited liability company registered since 2021-12-14, with 1 Google-verified location
G5 WebsiteSite has served over HTTPS, a working phone number published, 1 named attorney published.
G6 Footprint58 public client reviews and 5 years since the entity was formed in 2021
AProfessional Standing22/25
A2 ExperienceRegistryMean 26.0 years since admission across 1 of 1 named attorneys (longest 26, shortest 26) · NYS Attorney Registration database10 / 10
A6 Roster verifiabilityRegistry1 of 1 named attorneys matched to the New York register; bar numbers published on the bios9 / 9
A5 AccountabilityObservedmember of New York State Bar Association · no professional liability cover disclosed, which is not scored here: plaintiff firms in this market do not publish it, and an absence shared by every firm separates none of them3 / 3
BPublished Outcomes0/15
B1 Results publishedFirm-submittedThe firm publishes no case results we could read0 / 6
B2 SpecificityFirm-submitted0 case types named; no court or county named, so no result can be looked up0 / 5
B3 Results disclosureFirm-submittedNo prior-results disclaimer on the results page, which New York's advertising rules effectively require0 / 4
CClient Experience16/20
C1 Authentic volumeObserved58 Google reviews · Google Business Profile via Places API. 1 listing, counts summed and rating weighted by count2 / 5
C2 Rating qualityObservedGoogle rating 4.9 over 58 reviews → Bayesian 4.85 (prior 4.83 weighted as 100 reviews, from 1410 scored firms) · single platform, Google only5 / 6
C3 Review recencyGoogle3 of 5 sampled reviews are from the last 12 months (newest 2026-06-09) · a sample of five per business listing, not every review5 / 5
C5 Complaint shareGoogle0 of 5 sampled reviews rate 1 or 2 stars · a sample, so this is the shape of the complaints rather than a count of them4 / 4
DDigital Presence & Authority4/25
D1 Website trust & experienceObservedCWV fail · no fee statement · privacy policy · disclaimer · fresh content · scored out of 5 of the 7: nothing has measured accessibility or bar numbers on bios here yet, so it is not counted against this firm2 / 5
D2 Search authorityAhrefs · 2026-09-16DR 1.3 → 0th pct of 22-firm cohort (median 19) 0/3 · 397 referring domains, 0th pct 0/2 · 4 organic keywords / 2 visits·mo, 1th pct 0/2 · brand demand 0/1 (pending)0 / 8
D3 Local presenceGoogle1 operational Google Business Profile listing · 10 or more photos, which is where the API stops counting · 5 categories, hours published, which almost every listing here has and so separates nobody · the services list, Q&A and recent posts are owner-side fields the Places API does not expose, and NAP consistency across citations and local-pack rank have no source here, so the rest of this sub-factor leaves the scale rather than being scored as unearned1 / 1
D4 Content, E-E-A-T & schemaAhrefs · 2026-09-16JSON-LD detected 1/1 · not assessed on any firm yet, so content depth and earned media and AI citations leave the scale (4 pts)1 / 1
EAccess & Responsiveness5/15
E1 Free consult & fee transparencyObservedFree consultation · “We handle personal injury cases on a contingency fee, which means you do not pay us a fee unless we recover money for you.” · the fee percentage itself is not published5 / 6
E3 Languages & accessibilityObservedEnglish0 / 4
E4 AvailabilityObservedno availability published0 / 5
Next automated re-check: Nov 1, 2026 · Cohort: Buffalo x Personal Injury (24 firms measured)How the score works →
Digital presence snapshot
Pillar D signals, re-measured monthly. Paid advertising is not scored.
Domain authority
1.3· 0th percentile
397 ref. domains · cohort median 21 · Ahrefs rank 53.3M
Observed · Ahrefs, 2026-09-16Trust pages
4 / 4
disclaimer · privacy policy · attorney bios · blog
ObservedCore Web Vitals
Failmobile
Performance 78
Observed · PSI, 2026-09-14Practice areas 4 areas · primary focus highlighted
Attorneys 1 attorney · every licence checked against the New York attorney register
JL
John LooneyAdmitted in NY
Client reviews
4.9
★★★★★
Based on 58 Google reviews · Google Business Profile via Places API. 1 listing, counts summed and rating weighted by count · Quotes below are testimonials published by the firm
Offices 1 location · main office: Williamsville
Williamsville8340 Main St #2a, Williamsville, NY 14221, USA
Frequently asked questions
How much does Looney Injury Law charge?
Looney Injury Law publishes a contingency fee, which means the fee is a share of what the case recovers and there is nothing to pay if it recovers nothing. The rate itself is not published, so ask for it in writing, along with how case expenses are handled and whether they come out of the recovery before or after the fee. The first consultation is free, which is the place to ask.
Does Looney Injury Law offer a free consultation?
Yes. Looney Injury Law publishes a free initial consultation.
Where does Looney Injury Law have offices?
Looney Injury Law publishes one office, in Williamsville. Addresses and the Google listing behind each one are on this profile under Offices.
Who are the attorneys at Looney Injury Law?
Looney Injury Law names one attorney on its own site, and each is listed on this profile with the page we read them from. 1 of 1 named attorneys are currently registered and none carries an adverse status.
What has Law Firm Listings verified about Looney Injury Law?
Looney Injury Law scores 52 and sits at Verified. Passed: licensure, discipline, entity registration, website and footprint. Every row of the scorecard above names where the value came from and when it was read. Nothing on this profile was supplied by the firm for payment, and no placement here can be bought.