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Looney Injury Law, PLLC

LFL Verified 2026Personal InjuryBuffalo, NY● Accepting new clients
★★★★★ 4.9 · 58 Google reviews1 office1 attorneysEnglish
ContingencyWe handle personal injury cases on a contingency fee, which means you do not pay us a fee unless we recover money for you.
FreeInitial consultation
1Practice areas

About Looney Injury Law

Looney Injury Law, PLLC is a personal injury firm with a single office in Williamsville.

The firm states that it works on a contingency fee, with nothing to pay unless the case is won; the first consultation is free.

What this firm has earned Every one from a measured value, with the evidence behind it

LFL Verified 2026

Every eligibility gate this firm's state allows us to check has been checked and held: licensure, discipline, entity, website and footprint. Certification additionally requires a score of 70.

No public discipline

None of the 1 named attorneys carries a disciplinary status on the public register: no disbarment, suspension or disciplinary resignation. Those statuses persist, so the check reaches back years, but it would not show a censure or a suspension since lifted.

Fee terms published

We handle personal injury cases on a contingency fee, which means you do not pay us a fee unless we recover money for you.

26 years average at the bar

Mean 26.0 years since admission across 1 of 1 named attorneys (longest 26, shortest 26) · NYS Attorney Registration database

LFL Certification Score Scored under Methodology v2.0 · rows tagged Registry, Observed or Ahrefs are measured; rows tagged Illustrative are sample values pending full verification

47out of 100
LFL Certification Score · Methodology v2.0Scored across 97 of the 100 points this firm's state lets anyone measure. Anything unscored counts neither for nor against the firm.

Verified

All 5 eligibility gates passed. Strongest pillar: A; most headroom in pillar B (0/15).

LFL Verified 2026
23 points to Certified
70 needed · A+B+C floor met (65% of the A, B and C points assessed)
Most headroom: D2 Search authority: +8 available · B1 Results published: +6 available · B2 Specificity: +5 available
G1 Licensure1 of 1 named attorneys are currently registered and none carries an adverse status
G2 DisciplineNone of the 1 named attorneys carries a disciplinary status on the public register: no disbarment, suspension or disciplinary resignation. Those statuses persist, so the check reaches back years, but it would not show a censure or a suspension since lifted.
G3 Entity & officeLOONEY INJURY LAW, PLLC is an active domestic professional service limited liability company registered since 2021-12-14, with 1 Google-verified location
G5 WebsiteSite has served over HTTPS, a working phone number published, 1 named attorney published.
G6 Footprint58 public client reviews and 5 years since the entity was formed in 2021
Professional Standing
21/25
A2 ExperienceRegistryMean 26.0 years since admission across 1 of 1 named attorneys (longest 26, shortest 26) · NYS Attorney Registration database9 / 10
A6 Roster verifiabilityRegistry1 of 1 named attorneys matched to the New York register; bar numbers published on the bios9 / 9
A5 AccountabilityObservedmember of New York State Bar Association · no professional liability cover disclosed, which is not scored here: plaintiff firms in this market do not publish it, and an absence shared by every firm separates none of them3 / 3
BPublished Outcomes
0/15
B1 Results publishedFirm-submittedThe firm publishes no case results we could read0 / 6
B2 SpecificityFirm-submitted0 case types named; no court or county named, so no result can be looked up0 / 5
B3 Results disclosureFirm-submittedNo prior-results disclaimer on the results page, which the New York advertising rules effectively require0 / 4
CClient Experience
16/20
C1 Authentic volumeObserved58 Google reviews · Google Business Profile via Places API. 1 listing, counts summed and rating weighted by count2 / 5
C2 Rating qualityObservedGoogle rating 4.9 over 58 reviews → Bayesian 4.85 (prior 4.82 weighted as 100 reviews, from 217 scored firms) · single platform, Google only5 / 6
C3 Review recencyGoogle4 of 5 sampled reviews are from the last 12 months (newest 2026-06-09) · a sample of five per business listing, not every review5 / 5
C5 Complaint shareGoogle0 of 5 sampled reviews rate 1 or 2 stars · a sample, so this is the shape of the complaints rather than a count of them4 / 4
DDigital Presence & Authority
4/25
D1 Website trust & experienceObservedCWV fail · no bar numbers on bios · no fee statement · privacy policy · disclaimer · fresh content2 / 7
D2 Search authorityAhrefs · 2026-09-16DR 1.3 → 0th pct of 22-firm cohort (median 19) 0/3 · 397 referring domains, 0th pct 0/2 · 4 organic keywords / 2 visits·mo, 1th pct 0/2 · brand demand 0/1 (pending)0 / 8
D3 Local presenceGoogle1 operational Google Business Profile listing with reviews · profile completeness, NAP consistency across citations and local-pack rank not yet measured (4 of 5 pts still available)1 / 5
D4 Content, E-E-A-T & schemaAhrefs · 2026-09-16content 0/2 · JSON-LD detected 1/1 · earned media 0/11 / 5
EAccess & Responsiveness
5/15
E1 Free consult & fee transparencyObservedFree consultation · We handle personal injury cases on a contingency fee, which means you do not pay us a fee unless we recover money for you. · the fee percentage itself is not published5 / 6
E3 Languages & accessibilityObservedEnglish0 / 4
E4 AvailabilityObservedno availability published0 / 5
Next automated re-check: Oct 1, 2026 · Cohort: Buffalo x Personal Injury (24 firms measured)How the score works →

Digital presence snapshot

Pillar D signals, re-measured monthly. Paid advertising is not scored.

Domain authority
1.3· 0th percentile
397 ref. domains · cohort median 21 · Ahrefs rank 53.3M
Observed · Ahrefs, 2026-09-16
Trust pages
4 / 4
disclaimer · privacy policy · attorney bios · blog
Observed
Core Web Vitals
Failmobile
Performance 78
Observed · PSI, 2026-09-14

Practice areas 1 areas · primary focus highlighted

Personal Injury

Attorneys 1 attorney · every licence checked against the New York attorney register

JL
John LooneyAdmitted in NY

Client reviews

4.9
★★★★★
Based on 58 Google reviews · Google Business Profile via Places API. 1 listing, counts summed and rating weighted by count · Quotes below are testimonials published by the firm

Offices 1 location · main office: Williamsville

Williamsville8340 Main St #2a, Williamsville, NY 14221, USA