LFL Verified 2026Personal InjuryDallas, TX● Accepting new clients
★★★★★4.7 · 252 Google reviews1 office3 attorneysEnglish · Spanish
ContingencyRead More VIEW ALL PRACTICE AREAS NO FEE UNLESS WE WIN.
FreeInitial consultation
24/7intake line
1Practice areas
About The Law Firm of Aaron A. Herbert
The Law Firm of Aaron A. Herbert is the one firm in this market that publishes a role for every attorney it names: a founding attorney, an associate attorney and an of counsel. It also publishes board certification in personal injury trial law by the Texas Board of Legal Specialization, which is a claim about credentials rather than results.
Contingency fees, a free consultation and a 24 hour line, published. 252 reviews at 4.7.
What this firm has earned Every one from a measured value, with the evidence behind it
LFL Verified 2026
Every eligibility gate this firm's state allows us to check has been checked and held: licensure, discipline, entity, website and footprint. Certification additionally requires a score of 70.
4.7 average over 252 reviews
A high rating is easy at low volume and hard to hold at this one. Pillar C scores it against the market rather than against five stars.
Fee terms published
Read More VIEW ALL PRACTICE AREAS NO FEE UNLESS WE WIN.
Service in Spanish
Published by the firm on its own pages, which is how this was measured rather than assumed from a name.
12 results published
Across 8 case types on the firm's own site. We read the page and counted what is on it; the amounts are the firm's and we have not confirmed them.
LFL Certification Score Scored under Methodology v2.0 · rows tagged Registry, Observed or Ahrefs are measured; rows tagged Illustrative are sample values pending full verification
58out of 100
LFL Certification Score · Methodology v2.0Scored across 78 of the 91 points this firm's state lets anyone measure, out of 100 in the methodology: 9 of them need a register that Texas does not publish for us to read. Anything unscored counts neither for nor against the firm.
Verified
All 5 eligibility gates passed. Certification needs more of the scale measured than we have managed here, pillar A in particular. Strongest pillar: C; most headroom in pillar A (3/25).
LFL Verified 2026
Certified needs more measured
70 needed · A+B+C floor met (72% of the A, B and C points assessed)
Most headroom: A2 Experience: not yet measured (10 pts) · A6 Roster verifiability: +9 available · D1 Website trust & experience: +5.5 available
G1 LicensureNot published by TXTexas does not publish an attorney register we can query, so licensure is not verified here. The state's own attorney search is the place to check it.
G2 DisciplineNot published by TXTexas does not publish a disciplinary register we can query.
G3 Entity & officeNot published by TX1 physical location verified on Google Business Profile. We read the Active Franchise Taxpayers (data.texas.gov 9cir-efmm), published as open data by the Texas Comptroller of Public Accounts, which carries the Secretary of State file number, charter date and status and could not identify this firm in it: 40 entity name(s) contain the firm's name and none of them agrees on both the name and the city. A miss there is not evidence that the firm is unregistered, so this gate is unresolved rather than failed. The franchise tax does not reach a sole proprietorship or a general partnership, so this register can confirm an entity and cannot rule one out.
G5 WebsiteSite has served over HTTPS, a working phone number published, 3 named attorneys published.
G6 Footprint252 public client reviews across 1 Google listing, above the 10 minimum, and the firm's domain has been registered since 2015-06-08, so it has been operating for more than a year
AProfessional Standing
3/25
A2 ExperiencePendingNot yet assessed0 / 10
A6 Roster verifiabilityno queryable sourceTexas publishes no attorney register we can query, so the roster is not verified here and this is not scored.0 / 9
A5 AccountabilityObservedmember of American Bar Association · no professional liability cover disclosed, which is not scored here: plaintiff firms in this market do not publish it, and an absence shared by every firm separates none of them3 / 3
BPublished Outcomes
8/15
B1 Results publishedFirm-submitted12 results published on the firm's own site, counted from stated amounts4.5 / 6
B2 SpecificityFirm-submitted8 case types named; no court or county named, so no result can be looked up3 / 5
B3 Results disclosureFirm-submittedNo prior-results disclaimer on the results page, which the New York advertising rules effectively require0 / 4
CClient Experience
17/20
C1 Authentic volumeObserved252 Google reviews · Google Business Profile via Places API. 1 listing, counts summed and rating weighted by count4 / 5
C2 Rating qualityObservedGoogle rating 4.7 over 252 reviews → Bayesian 4.74 (prior 4.82 weighted as 100 reviews, from 217 scored firms) · single platform, Google only4 / 6
C3 Review recencyGoogle4 of 5 sampled reviews are from the last 12 months (newest 2026-06-10) · a sample of five per business listing, not every review5 / 5
C5 Complaint shareGoogle0 of 5 sampled reviews rate 1 or 2 stars · a sample, so this is the shape of the complaints rather than a count of them4 / 4
DDigital Presence & Authority
8/25
D1 Website trust & experienceObservedCWV pending · no bar numbers on bios · no fee statement · privacy policy · no disclaimer · fresh content1.5 / 7
D3 Local presenceGoogle1 operational Google Business Profile listing with reviews · profile completeness, NAP consistency across citations and local-pack rank not yet measured (4 of 5 pts still available)1 / 5
E1 Free consult & fee transparencyObservedFree consultation · Read More VIEW ALL PRACTICE AREAS NO FEE UNLESS WE WIN. · the fee percentage itself is not published5 / 6
E3 Languages & accessibilityObservedEnglish, Spanish1.5 / 4
E4 AvailabilityObserved24/7 intake line2.5 / 5
Next automated re-check: Oct 1, 2026 · Cohort: Dallas x Personal Injury (20 firms measured)How the score works →
Digital presence snapshot
Pillar D signals, re-measured monthly. Paid advertising is not scored.
Case results Only results verified against court records or documentation show amounts
What the firm publishes itself
The Law Firm of Aaron A. Herbert, P.C. lists 12 case results on its own website, across 8 case types. The page carries no disclaimer about past results. We have read the page and counted what is on it. We have not confirmed the amounts, so none are repeated here.
Results are specific to their facts and do not guarantee similar outcomes. Firms submit results through their claimed profile; only results we can substantiate are published with amounts.
Attorneys 3 attorneys · listed by the firm, licensure not yet checked against the Texas attorney register
MM
Marissa MaggioAttorney Of Counsel
JT
Jordan TerashimaAssociate Attorney
AH
Aaron A. HerbertFounding Attorney
Client reviews
4.7
★★★★★
Based on 252 Google reviews · Google Business Profile via Places API. 1 listing, counts summed and rating weighted by count · Quotes below are testimonials published by the firm
Offices 1 location · main office: Dallas
Dallas8330 Lyndon B Johnson Fwy #700, Dallas, TX 75243, USA
